TikTok is introducing a fresh option that allows them to cut down on the volume of AI-created media appearing in their streams. This initiative comes as the company announced that it presently contains over 1 billion AI videos.
Pilot Phase and Launch
This change is being tested over the next few weeks before a global rollout. This shift comes amid a increase in content created by AI, driven by new AI video creators.
AI Proliferation Online
Recent reports that almost a tenth of the quickest rising video streams on a popular video site primarily display AI-generated videos. A considerable share of this material is deemed “AI slop”, a term for inferior, mass-produced content that is frequently absurd or dreamlike.
“We know from our community that numerous viewers enjoy content produced via AI tools, including digital art to science explainers, and we want to offer the community the ability to increase or decrease of that, depending on their own likes,” stated a spokesperson.
Scale of AI Content
The service disclosed that there are now over a billion videos on its service labeled as made with AI. Collectively, in excess of 100 m media items are added to the app every day, making AI content a relatively small percentage of its overall inventory.
How to Adjust Settings
Users will be able to reduce or increase the amount of AI content they watch by opening the “manage topic” option in the app and choosing AI-made media. Additional categories that are already be adjusted under the setting cover current affairs, fashion, aesthetics, and choreography.
Platform Guidelines
TikTok’s policies mandate creators to tag convincing artificially created content, and it forbids harmful AI impersonations of public figures or critical incidents. Any authentic-looking artificial content that is not labeled can be taken down under its user guidelines.
Furthermore, the service will now apply an “AI-made” tag to content produced via its proprietary AI systems, or detected by an industry-wide initiative for recognizing content made by AI. This action is aimed to deter users from attempting to bypass the disclosure requirement.
Educational Initiatives
TikTok is also introducing a $2 million AI literacy fund for experts and groups to produce informative material about responsible artificial intelligence. This program will assist charitable organizations focused on training computer science.
Content Safety Approach
TikTok has supported its moderation strategy, amid discussion over plans to lay off a large number of safety staff in the UK. TikTok is expected to reduce hundreds of positions in its content moderation department in London, with trade unions and digital protection specialists expressing worry that humans are being replaced by automated systems.
A trust and safety lead clarified that staff-based oversight would remain essential, but artificial intelligence can safeguard staff by removing the most distressing content before it is viewed by staff. The platform reported a significant reduction in explicit and harmful content reviewed by safety staff over the last 12 months due to the use of its AI tools.
“We think that it’s essential to balance staff and AI to maintain a secure environment,” the executive stated. “We’ll have staff as integral to the approach, but we additionally believe it’s highly necessary to minimize viewing of harmful content as rapidly, which is why a lot of the machine support is really helping us process content quickly.”
