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The artist donates £25,000 Mercury Prize to independent concert halls

Sam Fender accepting Mercury Prize in his hometown
He was awarded the prestigious award in October in the North East

Sam Fender has handed over the full amount of his twenty-five thousand pound honor prize money to the MVT, which works to save the UK's small concert spaces.

The star was awarded the award on 16 October as his third album People Watching was named the best record of the past year.

Fender has decided to give the cash to the trust, in recognition of the vital role small stages fulfilled in his initial steps.

"I personally would not have achieved my current career if it wasn't for all the gigs I did around the area, and further afield, when I was starting out," stated Sam Fender. "These locations are iconic, but they are struggling."

Beginning in 2023, over 150 of these spaces have permanently closed – about 16% of the whole industry in the UK.

In the last year, major artists including Pulp, Coldplay, Katy Perry and Ed Sheeran have all supported the MVT in its attempts to help venues survive, by applying a modest fee to their admission fees, which supports local stages.

Sam Fender also joined in, raising in excess of £100,000 on his live tour to help thirty-eight grassroots venues across England, Scotland, and Wales.

The money supported locations that were facing imminent closure due to issues arising from flooding, fires and bereavements, as well as permit problems, legal disputes and sound issues.

Some locations received monetary aid in improving facilities and technical equipment that helped musicians and fans.

"The concept that money from performances in major spaces backs the smaller venues, where it begins for performers like me, is just sensible," the star has stated.

Pulp members performing
Pulp are one example who donated their award funds to good causes

Fender is far from the only musician to donate his award funds to good deeds.

When the band received the prize in 1996 for their release their work, vocalist Jarvis Cocker declared that the group would donate their cash to the organization War Child.

During 2002, musician she shared her bounty among a few good causes, such as the NSPCC and a Sickle Cell organization.

"Additionally, I contributed a £1,000 to the center, to their classes, because I practiced gymnastics when I was younger and they required updated gear," she told outlets.

Previously, the band contributed their winnings to the youth organization that nurtured their act, in addition to other local music groups.

Additionally winners that year the group gave their prize to a charity for MS after a close contact was found to have the illness.

"Receiving the award was ample," stated artist Heather Small. "The money was the bonus but we could do without the extra, because we had the main prize. So our victory touched the lives of others."

Last week, the trust announced it had protected a couple of small stages in the South East, by bringing them into local control.

One venue in the city and The Croft in Bristol were bought under the community ownership scheme, which is supported by Arts Council England and supporters who acquire "stakes" in the buildings.

AK
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Ashley Kelly

A tech journalist and startup advisor with over a decade of experience covering digital transformation and entrepreneurship across Europe.

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